About (Professional)

A lifelong music lover, Latin scholar, cinephile and video gamer, it’s natural my course of study at Northwestern centered around media industries, linguistics, mass communications, new media arts and interactive experiences. Since graduating, I’ve worked as a digital marketer, with an increasing focus on digital interactive advertising.

I cut my teeth as a digital media investor at Openmind, supporting two of Nestlé Purina PetCare’s highest-grossing brands, ONE and Pro Plan. I was hands-on with direct and programmatic activations across all digital channels, including ecommerce.

Nowadays, I’m a fundraising digital media specialist at the PBS station I grew up watching, WETA, managing a selection of direct response fundraising and streaming promotion campaigns.

About (Personal)

Born in Texas, I was raised in George Washington’s hometown, a quaint and battle-scarred exurb of the nation’s capital known to all as Fredericksburg, Virginia. These days, I live in Chicago’s West Town.

I am a passionate artist. In all the time I can spare, I write, make music, paint pictures and create videos.

My other hobbies include watching sports (especially baseball,) playing video games(especially strategy games), feeding birds and dancing.